In His New One-Man Show, a #8216;People Hacker#8217; Becomes Steve Jobs

In His New One-Man Show, a 8216People Hacker8217 Becomes Steve Jobs In His New One-Man Show, a 8216People Hacker8217 Becomes Steve Jobs RecruiterTodaycontributor, author, speaker, psychiatrist, and self-described people hacker Dr. Mark Goulstonis one of many people who recognize the lessons that Jobss life and career hold for todays professionals. Thats why he recently devised Steve Jobs Returns How to Build a Visionary Company,a combination keynote speech and one-man show in which Goulston takes on the role of Steve Jobs in order to teach people about the ten iterative, Lego-like steps that Jobs followed to make Apple insanely great.Goulston believes that Jobss business talent was no preternatural gift no, it came from a set of concrete actionshe took that anyone canfollow.I probably dont have to tell you how unique theidea of delivering a keynote speech in the form of a one-man show is. When Goulston mentioned this project to me, I knew I had to learn more. So, we engaged in a quick email QA, which is reproduced below, minimally edited for style and clarityPreview announcement of Steve Jobs Returns Connecting the Dotsfrom Mark Goulston on Vimeo.Recruiter.com How did the idea for this performance come about?Dr. Mark GoulstonFor the past year and a half, I had been giving a presentation called Hacking Steve Jobs The Secret to Creating Gotta Have It at a variety of venues, including tech and healthcare CEO roundtables, neuschpfung conferences, and entrepreneurial groups. In it, I explained the four-step formula Jobs unconsciously followed to cause customers to respond with Gotta have it when new products were introduced. Thats because when you cause people to think Gotta have it you dont have to persuade or sell to them. You just take orders.By the way, that four-step formula is1. Whoa I cant believe what I just saw, heard, or read2. Wow Thats astonishing, amazing, unbelievable3. Hmmm Thats too good to ignore or not do something with4. Yes I see the w ay to use it. SoldIn those presentations, I dressed like Steve Jobs, but stopped short of becoming him. One of my other skill sets is deconstructing strategies into lockstep, Lego-like steps (such as the four steps above) that anyone can follow. One of those strategies is also a lockstep, Lego-like 10-step strategy that anyone can follow to build a very successful business. I distitelseiteed that this 10-step strategy wasalso the unconscious formula that Jobs followed to turn Apple from near bankruptcy in 1997 into the highest-valued company in the world after he introduced the iPhone in 2007.RC Why did you choose to perform the role of Steve Jobs instead of delivering a talk about him and his successes at Apple? Does this have any impact on how the audience engages with the lessons you want to share? If so, how?MGI had previously presented the 10-step strategy for success to audiences, who agreed with it but didnt find it compelling enough to commit to it. By now channeling Steve J obs I dont have a script. I actually see and then articulate the world through his eyes as I retell the story of coming back to Apple in 1997 through 2007 I tell his story as him and cover all the 10 steps via a story. By actually being him instead ofplaying him, it mesmerizes the audiences, and to add to it, I take questions after I tell the story and answer them as Steve Jobs, still occupying his persona.RC What has the process been like for you? What steps have you taken in order to learn how to be Steve Jobs, in a sense? And what does it feel like playing the role of such a giant?MGThe process has been amazing. I am not an actor by profession. However, I have spent more than 30 years as a therapist channeling my patients and couples and expressing what they were feeling and meant to say but didnt have the words to say. That has helped me be effective as a suicide interventionist, death and dying specialist, FBI/police hostage negotiation trainer, jury consultant, key advisor, and confidante to founders, entrepreneurs, and CEOs.I have much experience doing role play in those instances. Check out this video from my hostage negotiation training (ed. note this is a hostage negotiation training, so the content may be upsetting to some viewer discretion is advised). But I have never taken on channeling someone regarding their life.Interestingly, I tried to mix the role play with switching over to a teacher role, but audiences who have seen it told me to drop the teaching, which is much lower energy, and just play Jobs the entire time, weaving the 10 steps into the story and then taking questions as him.At the end, I give out a handout with a 10-step process adapted from one of my published articles with the title, How I made Apple Insanely Great in 10 Steps and How You Can Do the Same.I dont do consulting or training myself anymore and have a team at the ready to work with companies that want to learn and implement this strategy.RCWhat do you hope people wil l learn or feel when they see this show?MGI hope they will feel I have deconstructed the genius and secret sauce of Steve Jobs into a strategy that they can use to make their companies and lives insanely great. I also hope it will connect some of the dots regarding his psyche and psychology that havent been connected before.RCCan you talk a little bit more about the concept of connecting the dots and how it relates to the show?MGIn 2005, Steve Jobs gave a commencement address at Stanford that many consider to be the top commencement address ever given at a university. Jobs said many incredible and memorable things that day, including You cant connect the dots looking forward you can only connect them looking backwards. So you have to trust that the dots will somehow connect in your future.A brief excerpt from Jobss 2005Stanford commencement speech.Jobs ran out of future before he was able to connect the dots enough to make Apple a sustainable visionary company. He thought it would c ontinue under the leadership of CEO Tim Cook and Chief Design Officer Jony Ive. However, many will say that it has lost a good deal of its disruptive mojo since Jobs died.In this presentation, I connect the dots that Jobs didnt get a option to connect and turn it into a story with doable steps that any company can follow to be insanely great.RC How/where can people see the show?MG I will post recent and upcoming presentations in my free Usable Insight newsletter that people can subscribe to by going to my website, clicking the Free Stuff tab on the right margin, and putting in their name and email, which I will never share with anyone else.In addition, I am sharing insights I am learning after each presentation in a LinkedIn Pulse blog series with a video outtake that they are promoting to several of their channels.RC What are your future plans for the show? Is this just a small project, or do you want to take it as far as it can go?MGIts currently in its off, off, off Broadway and off the radar run. I will be giving it at a variety of small venues and to companies and organizations to refine it. After that, I hope to turn a part of it into a TED Talk, present it at much larger venues, and hopefully have the insanely great opportunity to present it at Apple in front of the entire company.After all I am Steve Jobs.

Posting memories on social media can make you more forgetful

Posting memories on social media can make you more forgetfulPosting memories on social media can make you more forgetfulWe document ur vacations and share them with our friends on social media so that we can make the memory last longer. But a new study found that the use of social media can actually make us more forgetful about what exactly happened in those pictures.In anew paper published in theJournal of Experimental Social Psychology, researchers found that while sharing memories on social media may provide a permanent digital record of our experience, it is decreasing our own personal record in our heads.Study Social media is doing work of remembering for usIn a series of experiments, participants who recorded or shared their experience about a self-guided tour of a church on their phone had a 10% harder time remembering the original experience on memory tests. These participants enjoyed the experience just as much as the other groups did, but they had a harder time recalling wh at exactly they saw and experienced.Participants without media consistently remembered their experience more precisely than participants who used media, the study concluded. Together, these findings suggest that using media may prevent people from remembering the very events they are attempting to preserve.Blame the Google effectWhy does posting a memory make it harder for our brains to recall? The researchers suggest that it is because we outsource the work of remembering to our smart devices. When we task ourselves with externalizing the experience through technology, we are telling our brains that it is okay to lose something of the original experience, because the technology will remember it for us.Theres even a name for this selective amnesia - the Google effect, a phenomenon coined in 2011 by psychologists for how the internet replaces our brain as a memory bank.When faced with difficult questions, people are primed to think about computers and that when people expect to have future access to information, they have lower rates of recall of the information itself and enhanced recall instead for where to access it, the researchers in that 2011 paper found.So next time you want to take a picture of that fun memory and upload it on social media for all to see, go ahead and do so. Just recognize that it may not make it last longer for you.

Potential Trumps Past Experience in Job Interviews

Potential Trumps Past Experience in Job InterviewsPotential Trumps Past Experience in Job InterviewsMaybe you are a fresh-faced 20-something right out of college. Or maybe youre a mom of two looking to on-ramp back into a career. Depending on the age or stage of life youre in, your resume may be a little, well, lackluster as a result. But if you thought that a resume thats light in the work history and workplace skills department could negatively affect you during job interviews, think again.Potential Trumps Past Experience in Job InterviewsAccording to a new study from the Journal of Personality and Social Psychology, a persons tauglichkeit is mora valuable than his or her previous work experience. Case in point It turns out that, during job interviews, hiring managers will look more favorably upon a potential job candidate who may not have a lot of jobs listed on his resume but comes to the table with energy, ideas, and yes, potential.Here is a snippet from the studyParticipants pl aying the role of recruiting manager preferred a candidate with a high score on a leadership potential test and thought he/she would perform better in the future, as compared with an equally qualified candidate (both had MBAs from NYU) with a high score on a leadership achievement test. When youre job hunting, previous success doesnt always equal a job offer in the future. Thats why its important to not feel insecure if you dont have a vast amount of past work experience. Instead, focus your efforts on showing a potential boss just how much potential you haveReaders, what do you think of this new study? Do you agree that potential trumps previous work experience? Let us know in the comments section below